The bags become the people in this relatable, playful film, directed by Georgia Tribuiani. This short film needed an equally playful set, to help bring the idea to life. Design features found within Building Block bags and accessories were twisted and reimagined into fun buttons, gadgets and objects. Minimal and playful vignettes carry us through a day in the life of a professional. Taking inspiration from the sophisticated design themes of the BUILDING BLOCK collection, the film creates a graphic landscape devoid of humans, forcing the viewer to focus on the delicate details of the brand.